The BRH8 is a new version of a product originally known as the Easy Lift. We have chosen to manufacture this item with some improvements. Ours is made with powdercoated steel instead of aluminum. This gives it a true 40# capacity - twice the original. The broom or rake handle "nest" is about 50% larger allowing for a more secure broom handle fit. The "nest" is also positioned to one side which allows for easier attachment and maneuvering of large but necessary items. The hook is 7-1/2" Long. Made in USA.